Time is going by so fast and our world is changing all the time. New inventions and innovations are being developed and used every day – from AI to deep fakes and cryptocurrency – and they’re making our lives better and easier (sometimes). And obviously, the online market keeps on changing too, with new ways of creating, consuming and selling products, and the adult entertainment industry is no exception.

You might have noticed that lifetime memberships for premium porn sites seem to be all the rage lately. And it’s not just because people love getting more for their money. It’s a win-win for everyone, both users and site owners, in today’s subscription-saturated market.